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The Wisconsin Department of Agriculture, Trade, and Consumer Protection issues permits to individuals and businesses for lodging facilities in Wisconsin. Read more at their tourist rooming houses page. Wisconsin Administrative Code chapter ATCP 72 regulates hotels, motels, and tourist rooming houses and ATCP 73 regulates bed and breakfasts.
Renters may want to check their lease for sublet or guest clauses. Legal publisher Nolo.com has a page on their website for tenants looking to use Airbnb. Nolo also has a broader interest page for homeowners: Airbnb and other short-term rentals of your home.